Troovy Snackmaker’s Challenge
For decades, kids have been handed the short end of the snack stick — eat junk, or eat nothing fun at all. While adults indulge, children are told to abstain.
The Troovy Snackmaker’s Challenge is a bold call to action for kids to take back control.
India’s snack revolution
FOR KIDS, BY KIDS
where children reimagine their favourite junk snacks into healthy ones.
What do you win
chance to join our Snack Day event with Team Troovy
become a Junior Snack Shark and help create new products
win exclusive hampers & merch worth ₹5000
have your pic on ALL packs of the product if you win the finals
How to apply
ONLY FOR CHILDREN BETWEEN 5 & 12
Tell us your idea how you can make your fav snack tasty, fun & super-healthy!
Shoot and upload 1 YouTube video (upto 3 mins)
Should feature the child who is creating it
The video should have
PROBLEM STATEMENT
a mention of what’s wrong with the snack of choice
HEALTHY SNACK PITCH
a novel but feasible idea to make this snack healthy
BRING IT TO LIFE
give a product name, or design its packaging or an ad
ANSWER THE WHY
give us one reason why eating healthy is important
*For YouTube videos, upload it as unlisted to maintain child's privacy
A Few Ground Rules
1. Let the kids lead! This is their challenge — all ideas, snack concepts, and videos should be led by the child.
2. Parents are welcome to support with filming and brainstorming, but the idea should be presented by the child.
3. Only one entry allowed per child.
4. Keep it original. No copying ideas from the internet, please!
Submission Deadline: August 4th, 2025